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campagna chili e unobravo

Chilly and Unobravo: Mental Health on Sale

October 9, 2024
The new campaign “Piacere di conoscermi” pairs intimate hygiene with psychological support, raising doubts about the effectiveness and ethics of an initiative that risks trivializing complex issues like mental health. Is this really the best way to address people’s well-being? A new campaign of “social communication” featuring the collaboration between Chilly, a well-known brand of
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